Best Practices for Emerging Markets

This week’s observation: To cut costs, reduce implementation time and encourage consistency across markets, many companies are looking to take training best practices developed for markets in the United States and Western Europe and apply them to emerging markets in Eastern Europe, South America and Asia. Benefits of this approach include leveraging existing knowledge and experience and reducing development redundancy, but it is important to carefully tailor any learning and development program to the specific region where it will be implemented. Translation issues, cultural customs and knowledge of local regulations and resource availability all need to be accounted for.

Rachael Bourque is a manager at RPS, responsible for global market research, analyst relations and business development. She has spent the past 15 years in the professional services B2B market, developing strategies for sales and growth in solutions-driven environments. Rachael is a Qualified Raytheon Six Sigma™ specialist and is based in Dallas, Texas.